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tennis audience demographics

Although some equipment sales have been up, the sales of professional and specialty rackets have gone down by 5.6%. Due to varying update cycles, statistics can display more up-to-date This is the second consecutive year of growth. That makes the sport a top-10 participant growth sport in the U.S., but it falls outside of that category in terms of sales. Number of participants in tennis in the U.S. Get in touch with us. League participation for tennis players was up 9%, thanks to group-focused activities, such as tournaments, being scheduled more often. PSYCHOGRAPHIC MARKETING is the way to deliver your message so they know that you, the advertiser, knows what they, the customer needs from your product. In America, it was ESPN’s most-watched Wimbledon Gentlemen’s Singles Final since 2012 and their third highest tennis audience ever – up 114% on 2018. The tennis industry has taken the first steps forward on a journey that will likely be long and difficult. Since 2011, the sport has seen an average growth rate of 0.4%. Despite the perception of tennis as not being particularly diverse, only the NBA and WNBA Finals had a larger percentage of minority viewers than the U.S. Open singles finals among the events examined. (Tennis Industry Association), #7. In a field in which network audiences roughly contain one woman for every two men (64/36), Tennis Channel’s audience is 43-percent female, the highest of all sports networks. In comparison, camping was listed as the top interest activity in 6 out of the 8 age demographics. Baseline Network's Audience Demographics. Fox Sports Australia enjoyed its best Wimbledon ever with an audience … Check tennisewigeliebe's audience demography. #1. 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And finally, through situational analysis, you'll determine voluntariness, audience size, and … The demographics of your audience are statistical information about your audience such as age or education level. 61% of people who watch TV frequently say that they will check on their email while watching content. If playing trends continue to move upward, the industry will keep seeing small surges in revenues from beginners. That trend has been heading downward since 2010. Participation: Up The interaction was between two fan favourites, which took place on a platform that is mostly known for video-game live streaming but is now becoming increasingly popular with professional athletes looking to reach a younger audience and a different demographic. Statista assumes no We target a truly progressive audience around the … (Tennis Industry Magazine), #16. Sudipto Ganguly. (Tennis Industry Association), #8. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook In 2017, there were 345,000 students in high school who were participating in an organized tennis program. There are over 30.1 million player in the United States (Tennis Industry Association). So that's extremely satisfying." 30% of tennis players are college graduates. That means the tennis industry faces a unique challenge: getting their interested customers to a point where they want to spend money on equipment. The wholesale revenues generated by the sale of tennis balls totals $81.2 million globally. In total, the tennis economy is valued at $5.5 billion, even though interest in tennis has grown by 4% since 2012. looking at socio economic grouping and pre-existing groups. Baseline Network will give you access to this active and affluent demographic. 888-579-8088 DISCLAIMER: All Network, Platform, MSO, Sports League and Team Logos featured on this website are the sole property of the registered owners and are displayed to represent marketing opportunities for their respective companies and yours. It’s not unheard of for us to talk about sports. (Tennis Industry Association), #3. (Tennis Industry Magazine), #15. (Physical Activity Council). facts. During the Worldwide Day of Play sponsored by Nickelodeon, more than 1,300 free tennis play days were scheduled in September 2017 alone. (Tennis Industry Association), #5. (Tennis Industry Association), #6. 2.5 million tennis rackets were sold in 2016, along with 3.11 million tennis strings. 1 out of every 4 tennis players in the United States is under the age of 18. Otherwise, it will continue to be a sport of interest because of its low barriers to entry, but it will not be a sport that generates revenue growth. It had a pretty big audience of the usual seven to eleven demographic, though earlier, Nick was trying to target the show towards teenagers (while still keeping it TV-Y7). Patrick Mouratoglou Says UTS Attracting New Demographic to Tennis. The Gentlemen’s Singles Final had a peak audience on BBC1 of 9.6m. We are happy to help. network demographics National, Regional, Local Media At Wholesale Prices You're Just 30-seconds from Success! I am guessing Mumbai is next), audiences in Asia have started watching top players in action, but more needs to happen. Brought to you by KeepKop with additional inputs from NewZoo and Statista Note: If you're looking for a good ergonomic workstation set-up, here are our mega-guides to help you find a mouse with a decent fingertip grip and the a good edgeless monitor (also known as framless monitors) Mouratoglou says UTS attracting new demographic to the game. And the second goal was to reach out to a younger audience, and the average age of the UTS fan was 30. 44% of men admit to doing this. While this kind of information is important, it is not enough to capture the audience’s attention. And for brands advertising during the Wimbledon broadcast, that means an excellent time to catch the attention of some valuable consumers…. The Oscars have an audience of 25-50 Million people in the USA (depending on year). All important statistics are prepared by our experts – available for direct download as PPT & PDF! This must become a family sport from a marketing perspective. Having physical education classes in school makes one more likely to continue being active into the adult years. Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, male tennis player with the most Grand Slam titles. Are you interested in testing our corporate solutions? (Tennis Industry Association), #9. Table tennis attracted a significant audience with over ½ billion people who watched our sport from all around the world. Last year, CBS’s U.S. Open broadcasts drew an average of 1.96 million viewers per telecast — down from almost 2.2 million viewers in 2006, but up slightly from the smallest U.S. Open TV audience since 1977: 1.94 million in 2004. It tells who is buying the product and includes information like age, gender, marital status, income level, etc. The South Atlantic region of the United States is the most common place to play the game, responsible for 21% of opportunities. More players, including youth players, are coming to the sport. That’s despite increases to the number of youth players who are involved with the sport as well. Tennis is missing the point by focusing too much on speeding up the game, according to Synergy's Crow. Tennis balls are the primary consumable that players must purchase. The most important key figures provide you with a compact summary of the topic of "Tennis" and take you straight to the corresponding statistics. Core tennis players are responsible for 81% of the money that is spent within the tennis industry. The show also had a solid adult fanbase as well. Nine countries have interest levels of 50% or higher in the sport, and the U.S. is at 36%. (Physical Activity Council), #20. More than a third of the audience for the singles finals was African American, Hispanic or Asian. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Tennis". In 4 of the 7 regularly watched professional sports, the 35-54 age group is the largest age demographic of sports fans. There was a 16% in tennis players who were interested in the cardiovascular benefits of the sport. You'll learn about the audience's personality and values with psychographics. Lessons which target youth and their parents must coincide with each other. They’re also the only sports drawing fewer young people, with the under-18 crowd ranging from 6% for women’s tennis and figure skating to a dismal 3% for golf. 68% of the population which describes themselves as a tennis player is white/Caucasian. Australian Open viewers vs tennis players: by age They are also responsible for 93% of the play occasions which occur globally. The number of frequent players in the tennis industry has grown by 5%, but 44% of frequent players are above the age of 45. New, Figures and insights about the advertising and media world, Industry Outlook One-third of its viewers make more than $100k, compared to about 19 percent of the general population. Tennis is one of the most popular sports around the world, with 641 million people interested globally. More small courts must be lined or constructed. 38% of players live in a household which earns at least $100,000 per year. (Tennis Industry Association), #18. (Tennis Industry Association), #4. This text provides general information. This episode looks at the use of demographics in defining the audience. The Supreme collaboration added another unexpected moment for Wilson, getting tennis visible to a different demographic. Number of girls participating in U.S. high school tennis, Participants in tennis in the U.S. from 2006 to 2017, U.S. high school tennis participation 2018/19, by gender, Share of participants in children's tennis in the U.S. 2018, Participants in cardio tennis in the U.S. 2011-2019, Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age, French Open men's final TV viewers in the U.S. 2018, by age, Share of Americans who watched the Australian Open on TV 2018, by age, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, Public interest in Wimbledon in the U.S. 2018, by age, ATP singles rankings - top 50 players 2020, Players with most weeks at number one in the ATP rankings all-time 2019, WTA Ranking of the top female tennis players based on ranking points 2020, Longest winning streaks in professional tennis from 1990 to 2019, ATP World Tour - career prize money earnings of tennis players 2020, Prize money leaders on the ATP tennis world tour 2020, Tennis: highest paid tennis players worldwide 2019/20, Tennis players ranked by the number of ATP singles titles 1968-2019, Male tennis players with most Grand Slam wins 2020, Australian Open men's singles - players by number of titles won 1968-2020, French Open men's singles - players by number of titles won 1968-2020, Wimbledon men's singles - players by number of titles won 1968-2019, US Open men's singles - players by number of titles won 1968-2020, Female tennis players by number of Grand Slam tournament titles won 1968-2020, Australian Open women's singles - players by number of titles won 1968-2020, French Open women's singles - players by number of titles won 1968-2020, Wimbledon women's singles - players by number of titles won 1968-2019, US Open women's singles - players by number of titles won 1968-2020, WTA tennis players by career prize money earnings worldwide 2019, Most successful female singles tennis players 1971-2019, Female tennis players by number of total weeks at No. We were also able to understand another element of table tennis viewer demographics, something that we continue to work on to build important insights and knowledge of … To encourage more youth tennis, there have been 10,000 shorter courts either constructed or lined as well. And don't even get me started on Africa. Demographics vs Psychographics. That is despite the fact that just 7% of U.S. consumers say that they have a lot of interest in following professional tennis. 65% of consumers who begin to learn the game of tennis in a structured program decide to continue on with the game when they graduate from their training. (Tennis Industry Magazine), #14. Home » Statistics » 21 Tennis Industry Statistics, Trends & Analysis. Customers are aging for this industry and they are spending less money. 43% of people say that the best way to begin a new physical activity, such as tennis, is to have someone else to take part with the sport. According to the latest findings from Roy Morgan Research, 34.3% of Australians 14+ watch tennis on television occasionally or almost always. This analytics report shows tennisewigeliebe's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth. liability for the information given being complete or correct. In 2016, interest in the tennis industry grew by 0.6%, with over 18 million players in the U.S. reporting that they played the game. Over 114 million tennis balls were manufactured and shipped by the industry in 2016, including alternative colors like orange and red. (Tennis Industry Magazine), #13. Volleyball made the top 10 in the youth demographics. The number of players who are 10 years old or younger has doubled for competition tennis since 2012, with over 4.5 million balls being sold to players. (Physical Activity Council), #19. The Super Bowl has an audience of 100+ Million people. The global cumulative audience reached 1.758bn. Directly accessible data for 170 industries from 50 countries About 9.8 million people are considered core tennis players, meaning that they find time to play at least 10 times per year. (Tennis Industry Association), #10. 35% of Millennials are participating in activities, such as tennis, that keeps them at a healthy level. 37% of those who didn’t have PE classes at school say that they are inactive as an adult, compared to 22% who said they did have PE classes. New, Everything you need to know about the industry development, Find studies from all around the internet. North America is Nike’s largest segment, accounting for 40.3% of total revenues in Q1 of fiscal 2020, down from 41.7% in Q1 of fiscal 2019. 1 worldwide 1975-2019. The Shelf typically publishes an annual stats post on the Super Bowl (like this one on Super Bowl stats and this one on Super Bowl marketing strategy) because by and large NFL games are the MOST watched and MOST attended of all the professional sports. Another 11.3% are active and participated in high caloric activities. Patrick Mouratoglou (Photo Credit: ... Mouratoglou launched the Ultimate Tennis Showdown at his Nice academy last month, ... And the second goal was to reach out to a younger audience, and the average age of the UTS fan was 30. How TV Audience Demographics Function. 41% of tennis players are above the age of 35. Tennis - Statistics & Facts. From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, 21 Tennis Industry Statistics, Trends & Analysis, 24 Bass Fishing Industry Statistics and Trends, 31 Sneaker Industry Statistics and Trends, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. Tennisewigeliebe loves posting about Tennis, Fitness, Lifestyle. T.U.F.F. (Physical Activity Council), #21. Part of the reason that the industry struggles to generate revenues when compared to other activities is the fact that there are relatively few consumables. Total playing occasions for tennis dropped 4.8% in 2016, with 425 million playing opportunities reported for the year. Consumer demographics answer surface-level questions about a company’s customers. (Tennis Industry Association), #12. The only population group besides whites that are over-represented within the tennis community are Asians and Pacific Islanders in the U.S., who make up 12% of tennis players. 31% say it is easier when a friend can come along. Although tennis is not one of the most popular sports in the U.S. or around the world, it still registers high participation rates. The Australian Open is particularly popular among people aged 50 or older, surpassing the national average with the 50-64 year-old bracket (36.3% of whom tune in to watch it) and tracking upwards to peak among the 65+ demographic at 46.3%. Since 2011, the sport has seen an average growth rate of 0.4%. There were over 18 million people playing tennis in the U.S. in 2016, the highest figure since 2010. In a survey of multiple age groups regarding which sports or activities interested them the most, tennis did not make the top 10 in any demographic. Youth tennis also saw a 7% surge of interest in 2016. There was a 16% in tennis players who were interested in the cardiovascular benefits of the sport. #1. According to Nielsen SportsDNA, the U.S. accounts for just over 12% of the global tennis fan base, and the U.S. Open, the final Grand Slam tennis event of the year, is the most popular among Americans. Only Generation X members were active at similar levels. 25% say that they’d be more involved if they were in better health. Once again, the top three markets by cumulative audience are Brazil, Germany and Italy. In 2016, interest in the tennis industry grew by 0.6%, with over 18 million players in the U.S. reporting that they played the game. The growth rates in the younger demographics, however, are not shifting the spectrum of the playing population. Shoes, clothing, and rackets are all long-term investments which even core players can use repetitively without needing a replacement over the course of a year. To create more strength, the industry must become more innovative with its lesson structures, manufacturing processes, and embrace of youth participation. Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series Intention to watch the Super Bowl in Canada 2009-2014 Gender breakdown of NBA television audience in 2013 regular season 34% of TV viewers will use another information source to check on the score of a game they’re trying to follow. data than referenced in the text. Puppy has a bit of a fanbase in the Furry Fandom, thanks to its World of Funny Animals. The NHL audience is the richest of all professional sports. Wholesale sales of tennis equipment in the U.S. 2007-2019, Public interest in professional men's tennis in the U.S. 2020, Public interest in Wimbledon in the U.S. 2018, Tennis players with the most Twitter followers 2018, Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Highest paid tennis player 2020 - endorsements & prize money. Or lined as well target youth and their parents must coincide with each other viewers. … this episode looks at the Economist we understand that our target audience is the popular... Tennis play days were scheduled in September 2017 alone sport in the text million people % of! Of green, orange, and red balls is up 375 % to the. Youth and their parents must coincide with each other Economist we understand that our target audience is best by... The latest findings from Roy Morgan Research, 34.3 % of U.S. consumers say that will. 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