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generation z: technology and social interest

9 0 obj The Career Path of Generation Z . endobj The rise of text Background. Abstract. More than 80 percent of Gen Z say they use social media to talk about issues they care about and 87 percent say they’re likely to share their positive opinion of a company addressing the issues on their social media accounts, according the Cone Communications survey . endobj Technologies that Gen Z want their employers to incorporate into the workplace include: social media (41%), wearables (27%) and virtual reality (26%). 4 0 obj 17 0 obj Generation Z is predominantly parented by Generation X and, in a smaller part, by Millennials. << /BleedBox [ 0.0 0.0 432.0 648.0 ] /Contents 42 0 R /CropBox [ 0.0 0.0 432.0 648.0 ] /MediaBox [ 0.0 0.0 432.0 648.0 ] /Parent 2 0 R /Resources << /ExtGState << /GS0 30 0 R >> /Font << /T1_0 33 0 R /T1_1 32 0 R /T1_2 31 0 R >> /ProcSet [ /PDF /Text ] >> /Rotate 0 /TrimBox [ 0.0 0.0 432.0 648.0 ] /Type /Page >> Most members of Generation Z are the children of Generation X and sometimes millennials. << /BleedBox [ 0.0 0.0 432.0 648.0 ] /Contents 43 0 R /CropBox [ 0.0 0.0 432.0 648.0 ] /MediaBox [ 0.0 0.0 432.0 648.0 ] /Parent 2 0 R /Resources << /ExtGState << /GS0 30 0 R >> /Font << /T1_0 33 0 R /T1_1 32 0 R /T1_2 31 0 R >> /ProcSet [ /PDF /Text ] >> /Rotate 0 /TrimBox [ 0.0 0.0 432.0 648.0 ] /Type /Page >> This blog breaks down the differences between Millennials and Gen Z and how best to market to them on social media. << /BleedBox [ 0.0 0.0 432.0 648.0 ] /Contents 29 0 R /CropBox [ 0.0 0.0 432.0 648.0 ] /MediaBox [ 0.0 0.0 432.0 648.0 ] /Parent 2 0 R /Resources << /ExtGState << /GS0 30 0 R >> /Font << /T1_0 31 0 R /T1_1 32 0 R /T1_2 33 0 R >> /ProcSet [ /PDF /Text ] >> /Rotate 0 /TrimBox [ 0.0 0.0 432.0 648.0 ] /Type /Page >> “They use it in a way that makes sense for who they are.” Gen z are true digital natives and aware of the troubled planet. %���� Generation Z • First generation with internet access throughout their educational careers • Were born when Google began, and in elementary school when Facebook launched • Grew up surrounded by technology and are constantly connected • Expect instantaneous interactions/immediate gratification • Prefer short bursts of communication << /Pages 2 0 R /Type /Catalog >> They’ve never known a world without the internet. How Generation Z Uses Social Media: They are authentic story seekers, fearful of missing out (FOMO), and video-centric. 3 0 obj When a child takes a look at his or her environment, they make decisions about how he or she can find a way to belong, or fit in. endobj << /BleedBox [ 0.0 0.0 432.0 648.0 ] /Contents 38 0 R /CropBox [ 0.0 0.0 432.0 648.0 ] /MediaBox [ 0.0 0.0 432.0 648.0 ] /Parent 2 0 R /Resources << /ExtGState << /GS0 30 0 R >> /Font << /T1_0 33 0 R /T1_1 32 0 R >> /ProcSet [ /PDF /Text ] >> /Rotate 0 /TrimBox [ 0.0 0.0 432.0 648.0 ] /Type /Page >> But unlike other periods of significant upheaval – the agricultural or industrial revolutions, for example – the digital revolution has no borders or boundaries. Gen Z is the evolved entrepreneurial tech-natives: Being the first digital natives, Gen Z has grown up with technology and several studies refer that 55% of … And that informs their comfort and … 2 0 obj %PDF-1.3 << /BleedBox [ 0.0 0.0 432.0 648.0 ] /Contents 36 0 R /CropBox [ 0.0 0.0 432.0 648.0 ] /MediaBox [ 0.0 0.0 432.0 648.0 ] /Parent 2 0 R /Resources << /ExtGState << /GS0 30 0 R >> /Font << /T1_0 33 0 R /T1_1 32 0 R >> /ProcSet [ /PDF /Text ] >> /Rotate 0 /TrimBox [ 0.0 0.0 432.0 648.0 ] /Type /Page >> Generation Z technology statistics point toward a love-hate relationship that this cohort has with advertising, with less than 25% having a positive perception of four major ad categories (online search, online display, desktop video, and mobile video), but many are also willing to engage with ads that are targeted properly. Will they be judged for... Why the iGeneration doesn't particularly like Millennials, iGen: What to know about the latest generational label. Generation Z is the first to be born into a time when that technology existed. << /BleedBox [ 0.0 0.0 432.0 648.0 ] /Contents 37 0 R /CropBox [ 0.0 0.0 432.0 648.0 ] /MediaBox [ 0.0 0.0 432.0 648.0 ] /Parent 2 0 R /Resources << /ExtGState << /GS0 30 0 R >> /Font << /T1_0 33 0 R /T1_1 32 0 R /T1_2 31 0 R >> /ProcSet [ /PDF /Text ] >> /Rotate 0 /TrimBox [ 0.0 0.0 432.0 648.0 ] /Type /Page >> Always wired: Gen Z kids are […] << /Annots [ 15 0 R 16 0 R ] /Contents [ 17 0 R 18 0 R 19 0 R 20 0 R 21 0 R 22 0 R ] /CropBox [ 0 0 612 792 ] /MediaBox [ 0 0 612 792 ] /Parent 2 0 R /Resources << /Font << /GePlCBA~1530631095 23 0 R /GePlItCBB~1530631096 24 0 R /HelvCBH~1530631096 25 0 R >> /ProcSet [ /PDF /Text /ImageB /ImageC /ImageI ] /XObject << /GxCBF 26 0 R /JxCBE 27 0 R /JxCBG 28 0 R >> >> /Type /Page >> GENERATION Z: TECHNOLOGY AND SOCIAL INTEREST 7 Intelligence, or private logic, is a connected to common sense. endobj 13 0 obj 10 0 obj Growing up with mobile connectivity and social media means that this generation can share their ideas anywhere, anytime. “Generation Z and millennials want to be able to use any and all technology tools to enable every aspect of their lives, from work to personal, scheduling, planning social events. The top websites/apps used by Generation Z are YouTube (91 percent), Gmail (75 percent), Snapchat (66 percent), Instagram (65 percent), and Facebook (61 percent). << /BleedBox [ 0.0 0.0 432.0 648.0 ] /Contents 40 0 R /CropBox [ 0.0 0.0 432.0 648.0 ] /MediaBox [ 0.0 0.0 432.0 648.0 ] /Parent 2 0 R /Resources << /ExtGState << /GS0 30 0 R >> /Font << /T1_0 33 0 R /T1_1 32 0 R >> /ProcSet [ /PDF /Text ] >> /Rotate 0 /TrimBox [ 0.0 0.0 432.0 648.0 ] /Type /Page >> Exploring the attitudes and behaviour of generation Z students towards branded mobile applications. << /BleedBox [ 0.0 0.0 432.0 648.0 ] /Contents 39 0 R /CropBox [ 0.0 0.0 432.0 648.0 ] /MediaBox [ 0.0 0.0 432.0 648.0 ] /Parent 2 0 R /Resources << /ExtGState << /GS0 30 0 R >> /Font << /T1_0 33 0 R /T1_1 32 0 R >> /ProcSet [ /PDF /Text ] >> /Rotate 0 /TrimBox [ 0.0 0.0 432.0 648.0 ] /Type /Page >> Likely than older generations to connect with brands on social, too parented by generation X and sometimes.. 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